Remove the logo; can you tell it's still you?
Your brand can work harder for you.
Your brand is more than your logoBrand expert, Marty Neumeier, defined a ‘brand’ as, "a person’s gut feeling about a product, service or company." That nails it for us.
Your organisation has a 'brand' - whether you know it or not. It’s the values you hold; it’s people’s perception of you; it’s your reputation; it’s your personality; in short, it’s the way you present yourself to the outside world.
Start influencing how people see youIf you don't understanding and proactively express your brand, the way you present your business or charity will become inconsistent.
Our job is to help you explore your brand and express it visually though your logo and visual identity, your website and social media, your printed material and signage.
If you aren't making the right impression, let’s do something about it.
Create the right impression
It's important that the photography you use, the copy you write and the messages you choose all compliment one and other and feel as if they belong to you. If you take the logo off, can people still tell it's you?
If you already have a 'style guide' we're happy to follow that. We can even produce you a style guide if you don't already have one.
We're also happy to 'refresh' your existing logo and identity to retain it's familiarity but make it more expressive of your brand.
For example, it's useful to have your logo available in .jpg format for use in Microsoft Word but a signwriter would want something totally different (usually what's called a .eps).
Always keep all versions we supply, you never know when you might need them!