Perdix are an innovative wildlife and conservation and supplies company who retail, design, and manufacture products to support effective management of the natural world.
Perdix approached us having recognised the need to overhaul their logo and identity system. Having seen rapid growth, the company found itself in a position where their promotional materials and product branding were not creating the right impression.
The new identity needed a link to the name (Perdix is the Latin for ‘partridge’) but needed to be subtle enough not to give the impression the brand focusses only on avian products.
With an increasing number of own-brand products, the logo needed to be reproducible in a single colour, and any size and with varying printing techniques.
After a period of consultation, we developed an identity that was assertive, highly functional and hinted of the avian roots of the business, while not limiting it.
The logo can be easily reproduced in any context, and works as well on products as it does in print.