We were approached by International Alert – a long-term client – to support a range of creative outputs for a joint project with the British Council.
Branded the ‘Peace Perceptions Poll’, this ground-breaking project sought to use digital polling techniques to gain insight into how people around the world felt about the prospects for peace in their own country. The data was to be collected, extensively analysed and presented in multiple formats for different audiences.
With our experience across print, brand and digital design, we were chosen to design and produce these outputs.
A distinct brand identity
As this was a project between three partner organisations, it needed an identity of its own. Taking a brief from the client, we developed a visual identity system that could be used across all outputs. The final solution incorporated a chart icon with an element of optical illusion, reinforcing the idea of differing perceptions amongst the communities surveyed.
A range of printed outputs were designed, including an extensive report, a summary document and templates for future use.
Microsite and social media
A microsite was developed to act as a central hubs for the research. We chose WordPress as a platform, which not only allowed us to build and launch the site in a short time-frame, but also offered the ability for the client’s team to add content on an ongoing basis.
A range of visual assets were also produced to support an extensive social media campaign.