Tyre and road safety is of paramount importance to our on-going client, Hankook. They asked us to work on a new publication dedicated to promoting the correct and safe selection and use of their product range. The guide needed to be concise and easy to read, distributed via their dealer network in the UK.
In order to fall in line with other publications in the client’s library, we opted for an A5 portrait format. Relying heavily on product imagery and simple diagrams, we produced a guide that was easy to read and highly effective.