The brief
As part of our ongoing relationship supporting Cord, we were asked to device a direct mail piece to support their fundraising campain for Lent. The leaflet needed to convey Cord’s commitment to promoting ‘positive relationships’ between stakeholding in Africs and south east Asia, as well as a strong link to the season of Lent in the Christian calendar.
Our approach
In order to create an engaging layout that also kept the publication within the mailing specification, we decided upon an tri-fold square format. The resulting six equally-sized panels served the structure of the content well, offering natural-feel segmentation of the story being told. Finished to an uncoated ‘bond’ paper stock, the leaflet had a tactile feel at an economical printing cost.