The brief
As part of our ongoing relationship with Laufenn, we were commissioned to re-develop their range of point-of-sale materials to be used in the UK dealer network. The resources needed to inform and educate both dealers and customers about the Laufenn product range, inspiring confidence to purchace.
Our approach
Taking the estabished visual identity of the brand as a starting point, we developed brochures, posters and banners to reinforce the brand’s key messages, in what is a very crowded segment of the market. The materials took a highly informative approach to ensure the USPs of the the product range were front and centre with a clear focus on the quality available at this price point.