Needing to raise essential funds to support their work with women experiencing gender-based violence in south east Asia, Cord approached us to devise a visually impactful campaign that would span both online and offline audiences. The assets needed to communicate why Cord’s work was important, and be distinctive enough to stand out from their other communications.
We developed a range of collateral based around the horrific statistic that one in three women around the world faces some kind of gender-based violence in their lifetime. The distinctive colour palette set against a dark background gave the campaign an identity of its own, that worked as well online as it did offline.
Our online assets included email marketing and resources for the website, as well as the center-piece – a short animated film for use across social media and the website.